Job Experience
Search Engine Marketing ConsultantJanuary, 2010 - present
Ensure that the online marketing and online advertising programs are well-planned and generate the projected results by developing marketing campaigns around keywords that will drive traffic to a website and convert them to customers. Track and analyze campaign data to identify optimization opportunities, as well as works with business owners to generate new search campaigns. Google Adwords and Bing Yahoo account management.RKI Instruments, Inc. Union City, CA.
March, 2003 - present
Marketing Specialist/Webmaster
Manage Adwords and Bing PPC accounts (20k/month). Design and maintain ten company websites. Monitor web traffic for sales leads. Design datasheets, marketing collateral, and product packaging. Prepare digital files for press. Manage customer databases and tradeshow leads. Produce marketing email campaigns.Xporta Inc. Santa Clara, CA.,
www.rkiinstruments.com
January 2001 - November 2002
Graphic Designer/Webmaster
Developed corporate brand identity, and launched new products and services. Produced advertisements, product datasheets, tradeshow signage, and marketing collateral. Designed and maintained company website. Monitored web traffic for sales leads. Designed graphic user interface for software products. Created corporate intranet.ELSA Inc. San Jose, CA.,
April 2000 - January 2001
Graphic Designer/Webmaster
Launched new products. Maintained corporate identity and marketing standards. Designed datasheets, logos, marketing collateral, tradeshow signage, and product packaging. Designed and maintained company website and ecommerce site. Prepared digital files for press.GNLD International, Fremont, CA
January 1998 - April 2000
Graphic Designer
Designed magazine ads, brochures, manuals, marketing collateral, and product packaging. Created web pages. Produced video presentations, edited non-linear audio, and authored audio CDs. Provided copywriting, project management, technical support and marketing research.Sunset Advertising Group, Saipan, Northern Mariana Islands
www.gnld.com
January 1995 - January 1997
Graphic Designer/Account Executive
Designed logos, advertisements, annual reports, brochures and web pages. Provided copywriting, media buying and scheduling for print, radio and TV. Directed and produced TV and radio commercials.
Education
B.S. in Advertising, Minor in ArtGraduated Cum Laude, May 1994
San Jose State University,
San Jose, California
G.P.A.: 3.6/4.0
Computer Skills
Adobe PhotoShopAdobe Illustrator
Adobe PageMaker
Adobe Acrobat
Adobe FrameMaker
Adobe InDesign
Macromedia Flash
Macromedia Dreamweaver
Macromedia Director
Microsoft Office
QuarkXpress
HTML
JavaScript
Perl 5
Activities & Honors
Traveled around the world from 2/97 to 11/97. Visited 25 countries.Taught computer classes at the public library on Saipan, Northern Mariana Islands.
Selected as exchange student, Queensland University, Australia, 1993.
Won artist of the class awards and exhibited in art shows throughout my education.
NAPP (National Association of Photoshop Professionals) Member
IWA (International Webmasters Association), Member
AAF (American Advertising Federation), Member
Phi Kappa Phi (National Honor Society), Member
Special interest in the arts, environment, and travel